“With great power comes great responsibility.” Sure, Uncle Ben may have been addressing Peter Parker, but it’s also appropriate advice...

Hey look–Lauren’s giving us MORE work to do! Not really…keeping a pulse on your customers' career moves can significantly impact...

The days are longer, the pace is slower, and everyone’s got vacation on their mind—yes, it's summer! Ok, it may not technically be summer...

Customer marketing and advocacy, the “new kids in town” relative to other marketing functions like demand generation and brand, have...

In the vast ocean of customer advocacy, senior executives are the big fish—elusive, influential, and highly valuable. Engaging these...

In recent years, companies have increasingly hyper-focused on tying every activity to a specific revenue metric, believing that clear...